Credits
Feedback provided by
Kaan Hiini and Eddy Royal
of Curative
Youth Week is a festival of events created to celebrate rangatahi (young people) in Aotearoa, New Zealand. The client, Ara Taiohi, required a core image to promote the events programme showcasing the theme: "Our voices matter, and we deserve to be heard."
The design shows visually striking sound waves emanating from the central message, particularly effective when animated.
While the design is striking as a static image, it comes to life when animated.
Part of the brief was to create a video showing my process as I developed this work. A full documentation of my process can be viewed here.
Client feedback from Ara Taiohi was that the festival felt much bigger and more cohesive with the support of my graphics used in the campaign.I created the design in both te reo Pākehā (English language) and te reo Māori (Indigenous New Zealand language). One of the challenges of the project was designing for a te reo Māori translation received only a couple of days before launch.
