Credits
Jamie Clifford, Art Director
Jonathan Correll, Creative Director
Mateo Arango Guerrero, Photographer
Bede Bennett, Graphic Designer / Retoucher
This year's Australian Wool Poll campaign drew attention by focusing on the concept of 'invisible farmers.' The use of ghost-like farmer images powerfully conveyed the message that, without completing the survey, farmers’ voices would remain unseen and unheard.
I retouched a series of studio-produced images, removing the models' faces to create the key "Invisible Farmer" visuals for the campaign.
Alongside creating a series of 'Invisible Farmer' images, I designed MREC animated GIF + HTML5 ads and systematically produced them in various dimensions as file-size appropriate finished artworks.
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AFTER RETOUCHING
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AFTER RETOUCHING
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